Keys To The Cure Fundraiser a Success

Key to the Cure Event AiRS

On October 18,Saks Fifth Avenue celebrated its 20th Annual Keys to the Cure (KTTC) event at La Mercerie in New York’s SoHo neighborhood. Julia Louis-Dreyfus was the ambassador of the evening, which raises money for a cancer foundation of the host’s choosing. Louis-Dreyfus, diagnosed with breast cancer in September 2017, designated the AiRS Foundation as the KTTC fundraiser beneficiary.

Designer Wes Gordon of Carolina Herrera, a house which epitomizes feminine elegance and strength, created the 2018 Key to the Cure exclusive, limited edition t-shirt in partnership with Julia Louis-Dreyfus — the first KTTC ambassador to do so. The design featured bold colored poppies along with the slogan, “We are fighters & we are fighting for a cure,” and was available for purchase at all Saks Fifth Avenue locations in the U.S. and Canada. One-hundred percent of the proceeds from sales of the shirt went straight to the AiRS Foundation.

During the event, Louis-Dreyfus told reporters why AiRS was the perfect nonprofit to support. “This is important because many women don’t have the funds to pay for breast reconstruction, or they have insurance that won’t cover the cost of breast reconstruction,” Louis-Dreyfus said. “And either way, AiRS comes in and covers that cost. Plenty of women may opt not to get reconstruction after mastectomy, that is perfectly fine, but if you choose to get reconstruction, you should be able to get reconstruction. It shouldn’t be a luxury.”