- Vice President/Group Publisher, NewBeauty
Steffanie Attenberg joined NewBeauty in 2005, when the magazine was launched by SANDOW (sandow.com), a leader in building multiplatform brands across consumer and business media, licensing, retail and e-commerce and marketing. In her first position at the company as Vice President, Regional Sales, Ms. Attenberg spent three years cultivating and growing the regional doctor revenue for the magazine, building solid internal policies and support teams before being promoted to publisher and, ultimately, to her current position as Vice President/group publisher.
In her role, Ms. Attenberg oversees advertising sales and marketing efforts for the brand’s national and regional editions, as well as the creation of integrated unique programs for NewBeauty’s partners, including print, digital and events.
Ms. Attenberg has been instrumental in developing brand extensions for NewBeauty, including TestTube, the first beauty sampling subscription service, which launched in 2006; NewBeauty at Fred Segal, the brand’s interactive retail store house within the Santa Monica location of style-centric retailer Fred Segal; and NewBeauty Live, a state-of-the-art video studio where SANDOW editors create live video content featuring interviews with beauty experts, product demonstrations and tips on how to get must-have looks. Global, up-to-the-minute access is available through NewBeauty’s online portals, including NewBeauty.com, DailyBeauty.com and the NewBeautyMag YouTube channel.
As a key executive at SANDOW, Ms. Attenberg is also strategically involved in contributing to the experiential departments of the company’s other divisions, including Curator, an event series for high net worth individuals and Luxe Interiors + Design’s show house projects.
Prior to joining SANDOW, Ms. Attenberg spent six years working for Condé Nast’s American City Business Journal division, where she led category development and growth as well as the event sponsorship department. Prior to that, as a director at Time Inc., she ran the West Coast territory of Media Networks, where national magazines are bundled into groups and offered as regional buys.
Outside of work, Attenberg is involved in fundraising for Autism Research and KIDS IN DISTRESS.
- VP of Digital Initiatives, Robb Report Magazine
Regarded as an accomplished executive in the digital landscape, David has been working on developing digital marketing and business strategies for over 15 years. He began working with an eCommerce startup in 1998 as an affiliate and contractor, and then in 2002 he helped run the company alongside the President. During his 5 year tenure with the company, David grew revenues in excess of $1.2 million per year through a variety of online marketing tactics such as PPC (pay-per-click), SEO (search engine optimization) and affiliate marketing.
In 2007 David then went to work for a SaaS (software as a service) web development company, where he learned the ins-and-outs of website development. He was able to learn everything from sales and marketing, to implementation and launch. David has since been able to use his knowledge and experience to work as a leader in the digital departments for a variety of organizations, and has recently found his place as the VP of Digital for a multi-national magazine publisher that has over 13 print issues and websites across the world.
Since August 2014, David has been using his experience to maintain the website, collect data and analytics and help integrate social media marketing plans with the goal of achieving increasing the reach of AiRS and the growth of the donations and volunteers. David is proud of his accomplishments on behalf of AiRS Foundation and is dedicated to giving patients’ access to information and funding for reconstructive surgery.
Robert T. Grant, MD, MSc, FACS
- Plastic Surgeon-in -Chief, New York-Presbyterian Hospital
Dr. Robert T. Grant is Plastic Surgeon-in -Chief for the combined Divisions of Plastic Surgery at New York-Presbyterian Hospital, the University Hospitals of Columbia and Cornell. He is also a Professor of Surgery at Columbia University Medical Center, College of Physicians and Surgeons and an Adjunct Professor of Surgery (Plastic Surgery) at Weill Medical College of Cornell University. A New York native, Dr. Grant received his MD degree from Albany Medical College and completed his General Surgery and Plastic Surgery Residencies at The New York Hospital-Cornell Medical Center. Following a Microsurgical fellowship at NYU Medical Center/Bellevue Hospital, Dr. Grant assumed leadership of the Division of Plastic Surgery at North Shore University Hospital/NYU School of Medicine in 1991. He became the Plastic Surgery Residency program director at New York-Presbyterian Hospital and Chief of Plastic Surgery at the Columbia University Medical Center campus of New York-Presbyterian Hospital in 1999. He was named Acting Chief of the combined Divisions of Plastic Surgery at New York-Presbyterian in January 2004. Dr. Grant assumed his current position in April 2006. Actively board-certified in General Surgery and Plastic Surgery, Dr. Grant is a member of the American Association of Plastic Surgeons, the American Society for Aesthetic Plastic Surgery, and the American Society of Plastic Surgeons. He is a fellow of the American College of Surgeons. In 1999 he received his MS degree in Management from NYU. Dr. Grant’s clinical interests reflect his expertise in cosmetic surgery and in reconstruction after cancer surgery and trauma. His research work focuses on outcomes studies in Plastic Surgery as well as helping to pioneer tissue-engineered approaches to wound healing. In addition to numerous local and national radio and TV appearances Dr. Grant has been interviewed for multiple magazine and newspaper articles regarding Plastic Surgery topics. He is included in the annual Castle-Connolly Guide of America’s Cosmetic Surgeons and Dentists Surgeons’ and has been included in New York magazine’s list of ‘Best Doctors in New York’.
- CEO & Founder, Vox One
Ms. Lisi is a marketing strategist and creative director with a strong expertise in brand strategy and creative, marketing communications, digital media and public relations, she brings 20+ years of marketing experience and best practices to the AIRS board.
During the course of her career, Ms. Lisi has drawn extensively upon her “left brain strategy, right brain artistry” philosophy of branding and PR. Barbara has advised clients in a diverse set of vertical markets, including medical, beauty, food and beverage, retail, hospitality, business services, financial services, lifestyle, and design sectors. Her client roster has included Neostem, Opexa, Catapult Marketing, etailing solutions, Douglas Cosmetics, Pfizer, Merck, Nabisco, Estee Lauder, AT&T, HBO, NYNEX, Beiersdorf (Nivea), La Prairie, Apple, and Oxford Health Plans. She is also founder of the Bgreen Awards, an awards program that celebrates green marketing.
Ms. Lisi holds a BA with honors in Communications, and a Minor in Business from The Pennsylvania State University.
- Beauty Advertising Director, NewBeauty
Ms. Meketa-Poirot has been with NewBeauty Magazine for six years and works with the National Advertising team forming relationships and strategic partnerships. Ms. Meketa-Poirot works alongside key beauty brands like Proctor & Gamble, Allergan, Unilever, Johnson & Johnson, Colgate, etc. in order to create new and innovative advertising campaigns over a variety of platforms including print, digital, sampling initiatives, content creation and more.
NewBeauty Magazine was launched by SANDOW (sandow.com) in 2005. Sandow is a leader in building multiplatform brands across consumer and business media, licensing, retail and e-commerce and marketing. Since 2008, Ms. Meketa-Poirot has been instrumental in building client relationships and growing the magazine into a multilevel beauty brand. Through the efforts of the NewBeauty team and strategic partnerships, NewBeauty has seen tremendous growth across all sectors including advertising, circulation and editorial content.
Ms. Meketa-Poirot is a proud graduate of the University of Maryland’s Journalism school. Prior to NewBeauty, Catharine spent five years at Harper’s Bazaar as the New York Advertising Manager.
- Former Managing Director, AiRS Foundation
- Marketing & Communications Consultant
Tina Newman brought decades of business experience to her work as Managing Director for AiRS Foundation. Having held the position for two years, Ms. Newman worked passionately to drive the organization forward. AiRS was able to capitalize on her marketing and communications expertise, industry connections, and her unwavering commitment. AiRS moved forward in its vision to advocate, educate and support women and in its mission to provide women access to information, options and funding for breast reconstruction surgery. As of February 2016, Tina is stepping back to pursue other endeavors while becoming a member of the AiRS Advisory Board.
Tina Newman previously served as national sales director at NewBeauty Magazine, where she was responsible for marketing and advertising in the beauty and luxury categories. Her career included high-level sales and marketing roles at national beauty and lifestyle publications as well as websites at Conde Nast, Time Inc., Hearst, Rodale, and she was a member of the successful U.S. launch team of OK! Weekly Magazine. Tina’s professional experience also includes sales, events, and creative marketing services positions for Estee Lauder and Clinique brands as well as advertising and promotion marketing, most notably at Ogilvy & Mather.
Tina Newman’s early career training and development included programs with Harvard University and Oxford University Leadership Summit, Laredo Digital Media training,media sales training with Joy Baldrige and Linda Progue, and public speaking with Dorothy Sarnoff. She also held the volunteer position as head of The Fashion Group International’s Event Committee for several years, having been awarded their first annual Rising Star Award for Beauty in 1997. Ms. Newman was also a MIN Sales Team of the Year Nominee, and the recipient of the Avon Fellowship to Pratt Institute, where she received a Master of Science & Communications degree.
We welcome Ms. Newman to the AiRS Advisory Board and look forward to her continued support in helping AiRS realize its fullest potential.
Drew Reilly, PHD., M.Ed., LPC
- Advisory Board Member
Dr. Drew Reilly is a Licensed Professional Counselor and doctorate of Philosophy in Counselor Education. Her dissertation entitled “ The Narratives of Young Women with BRCA1 and BRCA 2 Gene Mutation: A Qualitative Analysis” shared the stories of women diagnosed with the hereditary breast and ovarian cancer gene, BRCA. In addition to her interest in the BRCA gene, Dr. Reilly is also a licensed therapist in the state of Louisiana.
Dr. Reilly completed both her Undergraduate and Master degrees at Vanderbilt University and, most recently, completed her decorated at the University of New Orleans. Dr. Reilly has worked extensively in the trauma sector of the mental health field and then settled working in a more general practice as a private practice therapist. Most recently, Dr. Reilly has chosen to focus her efforts currently on her family and spreading awareness about the BRCA gene. Dr. Reilly hopes to publish work off her doctoral dissertation in the near future.
Dr. Julie Russak, MD, FAAD
- Board Certified Dermatologist, a Fellow of the American Academy of Dermatology and a founder of Russak Dermatology Clinic in Manhattan
ulie E. Russak, M.D., FAAD., is a Board Certified Dermatologist and a Fellow of the American Academy of Dermatology. She is a founder of Russak Dermatology Clinic in Manhattan and also serves as Volunteer Faculty at the Mount Sinai Hospital, where she teaches Dermatology Residents and Medical Students.
She completed her undergraduate studies at the City University of New York with a B.S. Magna Cum Laude in Biological Sciences with Phi Beta Kappa Honors. During her undergraduate tenure, she garnered a celebrated award from the Howard Hughes Medical Institute for her studies and excellence in Genetics and Immunology. She then attended the New York University School of Medicine, graduating with Honors and prestigious Marion B. Sulzberger Dermatology Award.
Dr. Russak completed her Residency Training in Dermatology at the Dartmouth Hitchcock Medical Center, where she was selected to serve as Chief Resident.
Dr. Russak expanded her extensive research experience by completing an Oncology Melanoma Fellowship with Dr. Darrell Rigel and joined his practice after that.
In addition to extensive research in the areas of Cutaneous Oncology Dr. Russak has published multiple articles in peer-reviewed medical journals. She is an author of a chapter for one of the most prominent skin cancer textbooks in the field and is currently editing a new issue of the dermatologic clinics, update on melanoma.
Dr. Russak is a fellow of the American Academy of Dermatology and a member of the American Society of Dermatologic Surgery. Her clinical interests and expertise extend to many aspects of Dermatology, Skin Cancer, Dermatologic Surgery, Cosmetic Dermatology and General and Pediatric Dermatology.
- Volunteer Program Director & Patient Advocate
- Advisory Board Member
Tamara Sieger is a breast cancer and reconstruction survivor who has a passion for helping women. Diagnosed with Invasive Breast Cancer in 2011, Tamara was treated at UTSW Medical Center in Dallas. Ms. Sieger found purpose in her journey with cancer by helping other women triumph over the disease which can rob women from their physical and emotional health.
Tamara has spent her entire professional career in the local government sector specializing in emergency planning & administration. She is trained in Lean Six Sigma and has been honored with many awards during her tenure including employee of the month, superior customer service, and team building. Ms. Sieger is also an Independent Travel Agent and owns her own travel agency. Tamara graduated Cum Laude with a Bachelor of Business Administration degree from Texas Woman’s University.
Complementing her professional career, Tamara has a wealth of experience with event planning, grants administration, marketing, and fundraising. Tamara has directed fundraising teams for Susan G. Komen For The Cure, and has coordinated numerous benefit fundraisers, auctions, galas, 5 K’s and other special events.
Tamara is very active in her community north of the Dallas metroplex, lending her expertise to various non-profit organizations. She is actively involved in the American Cancer Society, where she has been part of the local Event Leadership Team. She has also served as Marketing and Public Relations Chairperson as a Team Leader for the ACS. Tamara has received several high level fundraising awards through the American Cancer Society for individual, team, and event excellence. The ACS event she helped lead earned the top fundraising award per capita in the nation.
Additionally, Ms. Sieger is President of a local non-profit educational foundation, which works to provide private support to educational activities and enhances the educational experience for children pre-k through high school. As President, she leads fundraising and event planning for the Board of Directors and develops strategic long term planning for the organization.
Aside from her non-profit work, Tamara mentors & advocates for many breast cancer patients independently and through non-profit foundations by helping newly diagnosed breast cancer patients through the process of diagnosis, treatment, and recovery; as well as providing peer emotional support and friendship.
Tamara joined the AIRS Foundation in 2013 as patient advocate and spokesperson to help educate and support women with the physical and emotional healing from breast cancer, mastectomy, and reconstruction. She has shared her personal journey of survival at BRA Day in Dallas and at the launch of the AIRS Foundation in NYC. Ms. Sieger continues to serve AIRS as Volunteer Program Director/Patient Advocate and as a member of the Advisory Board.
- Partner, Vox One
With 20 years of sales and marketing under her belt, Evelyn is a force you want on your organizational and development team. Evelyn has spent many years providing consultative services for non-profit and missionally-based organizations, while at the same time reserving the privilege to continue volunteering and advising some of the same organizations and others during her spare time. Her experience spans work in the public sector and with not-for-profit organizations, managing assignments ranging from increasing brand awareness to financially developing the future of the cause.
Evelyn’s career began in Fortune 100 Sales and Marketing with Procter and Gamble and she has worked for the Colgate-Palmolive Company, Ingram Content Group, Ryan Partnership and Vox One. She has experience integrating corporate goals with constituent needs across communication, marketing, public affairs, and operational disciplines. Her clients have included The United Methodist Church, Catapult Marketing, National Education Association and The United Methodist Publishing House. She holds Board positions with the Points of Light, the Hands on Network and Autumn Rain Initiative. Ms. Warren also finds time for volunteer work with Victory Junction (one of Paul Newman’s Hole in the WalL Camps for kids). Evelyn hold a BS in Communication from Florida State University.
Melissa Warshaw is a respected media professional with nearly 15 years of diverse category experience including pharmaceuticals, packaged goods and beauty. She is an expert in print negotiations, management of complex marketing programs and custom content development and oversight. Ms. Warshaw has spent the majority of her career cultivating an expertise within the area of print publications, driving two major beauty accounts, Johnson & Johnson, and Kao USA. Most recently, Melissa was the Vice President, Print Account Director at Initiative advertising agency in New York City, where she had responsibility for print negotiations with over 100 magazine titles. Prior to that, she held various positions at both OMD & MediaCom advertising agencies. Her primary responsibility for AiRS Foundation is to oversee efficient database management including constituent and donor record-keeping and communications processes.